channel letters size definition

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Did you know that in the sign world Channel Letters Size DOES Matter? This is extremely true when it comes to letter height. In the sign world letter height = viewing distance. Ok that is great! Letter height = Viewing distance. So what is viewing distance? Viewing distance is the measurement, usually in feet away from the sign at which the text or copy can be viewed accurately.  

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As a child growing up in the 80’s when I hear the word neon it brings up images of brightly coloured garments, usually with massive shoulder pads. Wasn’t that the best?? Colours so bright you had to wear shades?! Kind of like our futures?
Man those were the days!

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Spring is here! Flowers are blooming, birds are singing and road crews are back in their natural habitat! Yup! It’s that time of year. The snow melts and the road crew’s come out! It’s a very limited season with our non-winter months being so short. This means traffic safety at this time of year is paramount.

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